FOR IMMEDIATE RELEASE
September 15, 1998
CONTACT:
Melissa Andrews 202-828-9767
Mandr2281@aol.com

Elissa Lumley 202-828-8845
LumleyE@Fleishman.com

 

LEADING COMPANIES, NON-PROFITS LAUNCH NATIONWIDE PUBLIC EDUCATION CAMPAIGN FOR PARENTS AND KIDS ONLINE

Multi-million dollar America Links Up campaign features PSAs, kid celebrities, website, safety tips and tools, televised safety forum, and hundreds of community teach-in events

WASHINGTON, DC, September 15, 1998 - A partnership of the largest providers of Internet services and children's programming, and the leading education and children's advocacy organizations launched a multi-million dollar Internet education campaign today with a goal of making the Internet experience rewarding and safe for children. The campaign, which arose out of an Internet Online Summit on child safety held last December, was unveiled today at a National Town Hall in Washington, DC.

Called "America Links Up," the campaign will reach communities across the country through hundreds of local Internet "Teach-Ins," events that will bring parents, teachers, librarians and other caregivers together to discuss Internet basics and to learn how to guide children's online activities.

"We're answering the call from parents who want to know how to ensure that their children can reap the incredible rewards that the Internet has to offer while avoiding the risks," says Dennis Eckart, former Ohio Congressman and Executive Director of America Links Up. "We have constructed a far-reaching, integrated public education campaign that will raise awareness, deliver information and provide technological and non-technological tools to empower parents and other caregivers to provide guidance for their children online," he added.

Nearly 250 events in more than 30 states have already registered to participate in the America Links Up campaign. National Kids Online Week, Sept. 14-20, has been designated as the first phase of the program, which is slated to continue throughout the year.

Campaign Is Launched at a National Town Hall
in Washington, D.C.

The campaign was officially launched today at a National Town Hall held in Washington, D.C., featuring Secretary of Education Richard Riley. Parents, teachers, kids, legislators, corporations, and family and education groups discussed both the benefits and pitfalls of the Internet for children, as well as the tools and tips that can be used to keep kids safe online.

"Millions of kids across the country use the Internet every day for school research, for communicating with friends, and for fun. We need to educate, inform, and empower those on the front lines -- parents, teachers, and other care-givers ‚ to ensure that kids have a safe and rewarding experience online," Secretary of Education Richard Riley said.

"By fostering and supporting hundreds of local events this week and throughout the next year, the America Links Up campaign will educate parents and teachers about effective, affordable, and easy-to-use tools that will empower them to guide kids online," he added.

Grassroots Campaign Launches with
Public Service Announcements, Website, Nationally Broadcast Education Forum

At the National Town Hall held today, corporations and non-profit groups joined in unveiling several core elements of the America Links Up education campaign, aimed at fostering grassroots events across the country. The elements of the campaign include:

  • A comprehensive, user-friendly website for parents & kids (www.americalinksup.org): A website has been designed to help parents, teachers, and kids find a local Internet "Teach-In" event to attend or to create one of their own. The website, which will be updated throughout the year, contains a guide for holding an Internet teach-in event, safety tips for parents and kids, a list of local events taking place across the country, and a registration site where local events can be registered. The site also provides resources for parents looking for safe sites for kids and guidance on Internet safety.

  • A grassroots "toolkit" to help parents and teachers who want to hold an Internet teach-in event: This guide provides the curriculum, tools and resources needed to plan an event end-to-end, and is a user-friendly resource for both experienced and novice event planners. It contains a sample curriculum and hand out materials that organizers can build on for their own audience, and safety tips for parents and kids. The toolkit is on the campaign's website, www.americalinksup.org, beginning today.

  • A technology toolkit to educate caregivers about affordable and easy-to-use tools that can be used to guide kids online: The technology toolkit is an encyclopedic listing of products available in six different type of online technologies that can be used to guide kids online. They include filtering software, search engines, PICs labels, monitoring mechanisms, blocking tools, and content advisors.

  • Public service announcements (PSAs): Two PSAs were unveiled today, one targeting parents and the other kids. With the theme of "Take the Trip Together," the PSAs encourage both parents and kids to work together to establish guidelines for Internet use. The PSAs will promote the campaign's website address and will air on network and cable television stations beginning today.

  • A safety video that will be distributed to every school in the country. A six-minute video providing children with Internet safety tips will be distributed to schools across the country through the National School Board Association. The video features Olympic gold medalist Keri Strug, Eddie Jones of the LA Lakers, Taran Smith of Home Improvement, Jenna Lee Green of Sabrina the Teenage Witch and Irene Ng of The Mystery Files of Shelby Woo.

  • An educational forum: CNN's Miles O'Brien hosted an educational forum on Internet child safety, mirroring the format of Talk Back Live. Parents, kids, teachers, librarians, industry representatives and government officials discussed the benefits and pitfalls of the Internet for children and excerpts were broadcast on CNN. The program was also uplinked to a satellite for broadcast by stations all over the country (satellite timing and coordinates: September 15, 3:30 - 5:30 PM ET C Band, Galaxy 6, Transponder 17 Downlink Frequency 4040 MHz HPol) and is available in its entirety for use by schools, libraries and community groups.

Grassroots Events Happening All Across the Country

With 52 million kids back in school, The America Links Up campaign kicked off this week . But, over 245 events in more than 30 states have registered to participate. Events are taking place from Massachusetts to California and in most states in between. For example, events are being held at a public library in Cedar Falls, Iowa; a Best Buy store in Richfield, Minnesota; a CyberCafe in Circleville, Ohio; and a high school in Englewood, Colorado.

In Elmhurst, Illinois, the Elmhurst Public Library created a new class -- Internet Training for Kids and Their Parents -- in association with National Kids Online Week. Topics covered include "The Internet - what's in it for you?" "How do I find the good stuff?" "How safe is the Web?" and "How do I use the Internet at the library?"

"If an event is not scheduled in your area, consider planning your own," said Dennis Eckart, former Ohio Congressman and executive director for America Links Up. "If you're a teacher, organize an assembly at your school; if you're a parent, call your community center about holding an event, and if you're a librarian, host an event at your library," he added.

America Links Up
Supporters and Sponsors

as of September 14, 1998

Corporate Hosts
America Online
AT&T
Fleishman-Hillard
Microsoft
Nickelodeon
Time Warner
The Walt Disney Company

Corporate Partners
FamilyEducation Company
iVillage.com
Net Nanny
The Learning Company

Corporate and Non-Profit Sponsors
American Library Association
Bonus.com
Childnet International
Curiocity's Free Zone
CyberSmart!
EdView
Enough is Enough
Headbone Interactive
JuniorNet
National Center for Missing and Exploited Children
National PTA
National Urban League
SafeKids.com
Scholastic
SovereignBank
Surfwatch
The Children's Partnership
The Sage Family

Supporters
American Association of School Administrators
American Federation of Teachers
Center for Democracy and Technology
Center for Media Education
Children NOW
Children's Defense Fund
Communities in Schools
Consortium for School Networking
Council of Chief State School Officers
CyberAngels
Focus on the Family
Internet Alliance
Internet Scout Project
KIDSNET
National Association of Elementary School Principals
National Association of Secondary School Principals
National Coalition for the Protection of Children and Families
National Education Association
National Law Center
National School Boards Association
Recreational Software Advisory Council
Tech Corps
U.S. Department of Education
U.S. Department of Justice